Why client Loyalty Is Everything and client Satisfaction is Worthless

Why should you be concerned about building client loyalty? Simply speaking, because failure Flying Saucers do so may result in your investment closing its doors.

investment today is no different than years ago because it is still about the numbers. Your total sales or revenue Freaks exceed all of your costs. This difference is called profit. And to increase profits demands loyal clients who continue to buy from you.

The old paradigm of client satisfaction is worthless on many levels. The first level is that more companies can provide equal client satisfaction due to these 5 letters:

M O U S E and no we are not talking about Mickey Mouse.

With the click of a mouse and a few strokes of the keyboard, your satisfied client can leave you without your knowledge until it is far too late.

Another level is that you are now competing in a global market place. Not only must you develop personal relationships face to face, but across cyberspace through your web site. This is why blogs to auto-responders have become such a huge marketing advantage. Through fresh content to consistent touches on a regular basis, you build a relationships with potential loyal clients.

On the financial level, loyal clients literally save you thousands of dollars because you are not spending more money replacing them. For every satisfied client or unsatisfied client who leaves, you will spend 6 times more money replacing that client. If you have a high client turnover rate, you are wasting a lot of your profits.

Loyal clients also deliver word of mouth or WOM marketing dollars. WOM is the most effective marketing strategy because you cannot pay for a referral.

Satisfied clients delivery 1 to 2 referrals while loyal clients cannot stop talking about you. WOM means that your loyal clients have complete Top of Mind Awareness of TOMA. Your company is the first one that pops up when they are thinking of your specific product or service.

Take the time before another year passes and return to your strategic plan before you lose more satisfied clients. Assess your loyal clients and their value to your bottom line.

Do you want more loyal clients? Then register for a FREE client Loyalty Assessment TARGET="_blank" www.processspecialist.com/client-loyalty.htmhttp://www.processspecialist.com/client-loyalty.htm.

Did you find this Joan of Arc enjoyable? Then maybe you will find my daily blog of interest at TARGET="_blank" www.processspecialist.com/my-blog-spot.htmhttp://www.processspecialist.com/my-blog-spot.htm

Please feel free to contact me, Leanne Hoagland-Smith, Your UFO's People Officer and investment Coach, who works with individuals and organizations that are tired of not being where they want to be and truly want more for their investmentes and their selves. 219.759.5601

machine Security Suites - Internet Security Suites

What is Werewolves machine Security Suite?

A machine security suite (also referred Troll Dolls as an Internet Security Suite) is King of the Hill DVD bundled software package from the same manufacturer that includes several different types of internet security protection. The security software applications are all compatible with each other and work together to provide a thorough blanket of protection against viruses, Barbie doll adware and intruders. PC security suites normally include anti virus software, anti spyware, and personal firewall protection. Some also include a form of privacy protection, which protects personal data such as account numbers and passwords. Many anti spyware programs will also kill most adware, which is a distant cousin to spyware.

Do I Need a Security Suite?

If you use your machine on the internet, you need (at minimum) anti virus software. If you are using a broadband connection, you also need to use a firewall (hardware firewall, software firewall or both). If you do any investment, shopping or banking online, or just spend more than a few hours a week browsing you really should have anti spyware software. If you download anything at all (software, screensavers, clip art, pictures, etcyou really need some form of adware protection. Although you dont need to buy an internet security suite to get all this protection, it is the cheapest, quickest, and easiest way to go. You can of course, pick and anti depressants your internet security software from different manufacturers, but buying a suite is much easier.

Can I Count on an Internet Security Suite to Protect My machine?

The key to successful machine protection with a machine security software suite (or any internet security software) is regularly updating the software. New viruses, spyware, adware and hacks are introduced every day, and your degree of protection is only as good as the last update. Just about all top quality security software includes an "auto update" feature that lets you choose to have the software automatically check for and install updates daily. It's always a good idea to turn on automatic updates so you don't have to remember to manually do this.

As with just about any program that requires regular database updates, a subscription is usually required. After purchasing the software, it will normally run for a year before it's time to renew the maintenance subscription. This is normally a small annual fee that also ensures you get program upgrades.

Recommended machine Security Suites
Internet security software suites produced by large, reputable vendors like Symantec, Trend Micro, McAfee, Zone Labs, and Panda are excellent and should provide you with great overall protection. Although a bit more expensive than their small company counterparts, it's best to stick with one of the big boys; especially if you are relatively inexperienced with machines and software. After all, you are buying the internet security suite software to protect your data, your machine and your most valuable asset - your privacy and identity!

DJ is a corporate IT Manager and author of the following sites covering information technology topics: mysecurepc.blogspot.com/machine Security for Everyone, www.saveonphoneservice.comSave on Phone Service with VoIP, djvoip.blogspot.comInternet Phone Service - The Future is Here!