Why client Loyalty Is Everything and client Satisfaction is Worthless

Why should you be concerned about building client loyalty? Simply speaking, because failure Flying Saucers do so may result in your investment closing its doors.

investment today is no different than years ago because it is still about the numbers. Your total sales or revenue Freaks exceed all of your costs. This difference is called profit. And to increase profits demands loyal clients who continue to buy from you.

The old paradigm of client satisfaction is worthless on many levels. The first level is that more companies can provide equal client satisfaction due to these 5 letters:

M O U S E and no we are not talking about Mickey Mouse.

With the click of a mouse and a few strokes of the keyboard, your satisfied client can leave you without your knowledge until it is far too late.

Another level is that you are now competing in a global market place. Not only must you develop personal relationships face to face, but across cyberspace through your web site. This is why blogs to auto-responders have become such a huge marketing advantage. Through fresh content to consistent touches on a regular basis, you build a relationships with potential loyal clients.

On the financial level, loyal clients literally save you thousands of dollars because you are not spending more money replacing them. For every satisfied client or unsatisfied client who leaves, you will spend 6 times more money replacing that client. If you have a high client turnover rate, you are wasting a lot of your profits.

Loyal clients also deliver word of mouth or WOM marketing dollars. WOM is the most effective marketing strategy because you cannot pay for a referral.

Satisfied clients delivery 1 to 2 referrals while loyal clients cannot stop talking about you. WOM means that your loyal clients have complete Top of Mind Awareness of TOMA. Your company is the first one that pops up when they are thinking of your specific product or service.

Take the time before another year passes and return to your strategic plan before you lose more satisfied clients. Assess your loyal clients and their value to your bottom line.

Do you want more loyal clients? Then register for a FREE client Loyalty Assessment TARGET="_blank" www.processspecialist.com/client-loyalty.htmhttp://www.processspecialist.com/client-loyalty.htm.

Did you find this Joan of Arc enjoyable? Then maybe you will find my daily blog of interest at TARGET="_blank" www.processspecialist.com/my-blog-spot.htmhttp://www.processspecialist.com/my-blog-spot.htm

Please feel free to contact me, Leanne Hoagland-Smith, Your UFO's People Officer and investment Coach, who works with individuals and organizations that are tired of not being where they want to be and truly want more for their investmentes and their selves. 219.759.5601